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Customer Loss Calculator

What does it cost when new customers don't come back? Put in your own numbers and see, in about a minute.

Your numbers

Rough guesses are fine. You can change anything and the results update straight away.

People who are visiting or buying from you for the first time.
50
Not sure? Our free Drifting Customer Finder works it out from your booking data. For salons, the average is 45 (Boulevard, 2023).
Choose 2–3 years if customers only visit once or twice a year.
Your ads, offers and listings spend in a month, divided by new customers that month.

Every year

Come back With 10 more Don't come back

Future visits walking out the door

How we worked this out

This is a simple model, not a forecast. It assumes customers who come back become regulars at the rate you chose. Real life is messier, so treat it as a rough guide to the size of the opportunity.

Why it matters

Keeping customers is the cheaper way to grow

45%

Only 45% of first-time salon clients return for a second visit.

Source: Boulevard, 2023 Salon Client Retention Report

~55%

Restaurants and hospitality businesses retain about 55% of their customers a year. Retail retains about 63%.

Source: Statista, 2018 industry survey

5–25×

Acquiring a new customer costs 5 to 25 times more than keeping an existing one.

Source: Harvard Business Review, 2014

Let's keep your customers coming back.

Tell us a little about your business. We'll reply within one working day with an honest view on whether we can help.

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No hard sell. No jargon. Just a straight answer.